About Us 2018-07-05T12:41:09+00:00


  • Unique partnerships have never been more essential

  • Supporting the wellbeing of guests is mission-critical

  • Untraditional and distinctive are the future of hospitality


In today’s dynamic, evolving and increasingly transparent marketplace it has never been more imperative—or more challenging—to become a brand for which there is no alternative. This is true for all hospitality and travel companies, be they global brands or independent boutique operators.

Upscale and experiential travel and hospitality is being radically re-shaped by not only the companies that exist to serve travelers but by the very travelers these companies covet as customers. Many of these increasingly sophisticated, discerning, socially-inspired travelers—from countries all around the globe—are redefining 21st century society and the core values underlying it.

These travelers increasingly prioritize immersive, transformative and exclusive experiences over material possessions. They seek travel experiences that allow them to make meaningful connections and quite possibly meaningful changes in their life and how they view the world.

Whether it’s a hotel or resort stay, a lodge-based vacation, a safari, an adventure cruise or a biking trip, travelers today more than ever are thoughtfully choosing the brands and experiences they connect with. Whatever their motivations may be – to rediscover the joy of play, to indulge their palate, to challenge their senses and skills while being slightly out of their comfort zone, to tune out the daily digital tsunami and tap into their true self, to gain knowledge and perspective or to give back, at the very core of it all is the fundamental desire and need for greater well-being.

This has inspired us to team up together as a collective of hospitality and tourism industry guru’s.  We’re combining our decades of experience and passion to help small to medium brands, developers and operators discover and build the core ‘DNA’ of their brands or independent properties, grow their businesses, turn the vision behind a project into reality, and ultimately bring concepts to life the customers fall in love with.

Let’s talk. We’d love to hear your story and all about what you believe.


Adam Glickman

Founder & Principal

Adam is the principal of Parallax Hospitality, a trusted partner in bringing memorable hospitality brand concepts to life. With over 20 years in the hospitality industry, he has a passion for creating premium, distinctive and wellness-forward brand concepts and helping non-hospitality companies navigate the complexities of the hotel industry to form partnerships and grow.

Adam’s experience includes leadership roles with some of the world’s most recognizable hotel brands, including InterContinental Hotels Group, Marriott, Regent, HVS International and Hilton Worldwide at the iconic and original Waldorf Astoria in Manhattan. During his time at IHG, Adam championed the brand creation and launch of EVEN Hotels, an award-winning wellness lifestyle brand that earned a top spot on Trip Advisor’s 2017 Best Hotels ranking.

In 2016, Adam founded Parallax Hospitality to bring a fresh perspective and share his expertise and insight on brand creation, guest experience design, partnership development, marketing strategy, channel optimization and operations, directly with hotels and the brands that want to partner with them.

Adam is often tapped by industry publications and conferences, including The New York Times, USA Today, Innovation Enterprise, Hospitality Design, Boutique Design NY, Hotel Business, Hotel Management and The Global Wellness Institute, to share his voice, expertise and perspective on the industry. Adam earned a Bachelor of Science in Hospitality Management from the Cornell Hotel School and an MBA from Goizueta Business School at Emory University. Adam is a founding-year member of the Wellness Tourism Association, a member of the Boutique Luxury Lifestyle Association and the Vice-Chair of the Global Wellness Institute’s Wellness Tourism Initiative.

Mark Campbell

Mark has over 30 years of marketing, communications and general management experience in travel and hospitality, consumer packaged goods, and specialty retail. Prior to founding Cascadia Marketing in 2009, Mark held senior management and CEO positions with Mountain Travel Sobek, Virtuoso, TCS Private Jet Expeditions, and Kimpton Hotels & Restaurants. Mark has led strategic marketing project with clients such as Wildland Adventures, Habitat for Humanity, Global Family Travels, Discover France Adventures, Pure North Lodges & Camps, and the Adventure Travel Trade Association.

During his tenure at Virtuoso, Mark was a member of the small team that created VAST (Virtuoso Active & Specialty Travel), a unique collection of preferred Virtuoso Partners who focus on adventure and active exploration, cultural experiences, wildlife encounters, specialized modes and styles of travel, as well as adhering to best practices in sustainability. In the fall of 2012 Mark became part-owner and Chief Operating Officer of National Parks Revealed. From 2012 through 2017, NPR revenue increased by a factor of 9 and Mark grew the team to 15 before selling the company, and it’s subsequent rebranding to Reveal America, in January 2018. Mark has received the Leaders in Luxury award for the Tour Operator category at the Luxury Travel Expo, is a member of the Adventure Travel Trade Association and has been a speaker/panelist at ATTA conferences and Virtuoso Travel Week conferences.


We bring great brand and hospitality concepts to life

We aren’t just brand development experts, we’re hospitality brand experts. We know the industry inside and out and everything we do balances creativity with function to ensure projects are distinct in a sea-of-sameness, operationally viable, developer friendly and within-budget. We pride ourselves on leading teams to turn vision into reality… and not just brainstorming or consulting on ideas.

We are guest experience curators

With over 20 years of experience, we know how to create customer-centric experiences that integrate the right mix of wellness, personal service, innovative programming and unexpected surprises so guests fall in love with a property or brand, pay a premium and write five-star reviews.

We know the importance of balancing big picture strategy with details

We see the big picture, but pay attention to the details that matter – across brand, operations, design, technology and the financial needs of a project. We don’t just give advice and expect others to do the work, we listen to our clients, go the extra mile and execute on the details to get projects launched.

We have a unique perspective on partnerships

Yes, we’re hotel industry gurus, but we also have an eye on innovation from outside the industry. Our experience working with global hospitality brands means we have the expertise that gives non-hospitality brands an edge in identifying win-win opportunities for partnering and selling new products in the industry.