our leadership experience
Adam Glickman is the principal of Parallax Hospitality, a trusted partner in bringing memorable hospitality brand concepts to life. With over 20 years in the hospitality industry, he has a passion for creating premium, distinctive and wellness-forward brand concepts and helping non-hospitality companies navigate the complexities of the hotel industry to form partnerships and grow.
Adam’s experience includes leadership roles with some of the world’s most recognizable hotel brands, including InterContinental Hotels Group, Marriott, Regent, HVS International and Hilton Worldwide at the iconic and original Waldorf Astoria in Manhattan. During his time at IHG, Adam championed the brand creation and launch of EVEN Hotels, an award-winning wellness lifestyle brand that earned a top spot on Trip Advisor’s 2017 Best Hotels ranking.
In 2016, Adam founded Parallax Hospitality to bring a fresh perspective and share his expertise and insight on brand creation, guest experience design, partnership development, marketing strategy, channel optimization and operations, directly with hotels and the brands that want to partner with them.
Adam is often tapped by industry publications and conferences, including The New York Times, USA Today, Innovation Enterprise, Hospitality Design, Boutique Design NY, Hotel Business, Hotel Management and The Global Wellness Institute, to share his voice, expertise and perspective on the industry.
Adam earned a Bachelor of Science in Hospitality Management from the Cornell Hotel School and an MBA from Goizueta Business School at Emory University. He finds personal balance and relaxation through exercise, loves exploring under-the-radar global destinations and learning about new cultures and ideas from others.
OUR TRUE NORTH: WHAT MAKES US STAND OUT OVER OTHERS AS HOSPITALITY STRATEGIC ADVISORS
We bring great brand and hospitality concepts to life
We aren’t just brand development experts, we’re hospitality brand experts. We know the industry inside and out and everything we do balances creativity with function to ensure projects are distinct in a sea-of-sameness, operationally viable, developer friendly and within-budget. We pride ourselves on leading teams to turn vision into reality… and not just brainstorming or consulting on ideas.
We are guest experience curators
With over 20 years of experience, we know how to create customer-centric experiences that integrate the right mix of wellness, personal service, innovative programming and unexpected surprises so guests fall in love with a property or brand, pay a premium and write five-star reviews.
We know the importance of balancing big picture strategy with details
We see the big picture, but pay attention to the details that matter – across brand, operations, design, technology and the financial needs of a project. We don’t just give advice and expect others to do the work, we listen to our clients, go the extra mile and execute on the details to get projects launched.
We have a unique perspective on partnerships
Yes, we’re hotel industry gurus, but we also have an eye on innovation from outside the industry. Our experience working with global hospitality brands means we have the expertise that gives non-hospitality brands an edge in identifying win-win opportunities for partnering and selling new products in the industry.