Canyon Ranch and Miraval Go Toe to Manicured Toe in a Detox Duel

Adam Glickman, principal at Parallax Hospitality Consulting, says, in addition to deep pockets, Miraval has the advantage of Hyatt’s customer base. “Because Miraval is now part of Hyatt, it has its loyalty program, which will allow it to have this huge funnel of potential business.” Conversely, Hyatt says it’ll draw on Miraval’s wellness expertise for existing hotels and is considering opening more day spas—there are currently two, at the Monarch Beach Resort in Orange County, Calif., and the Park Hyatt on St. Kitts.

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