Experience
Why Invest a Few Minutes to Talk to Us?
Wellness is big business.
Not only do companies that incorporate wellness in their designs and strategies stand to profit and gain market share, those that fail to stand to lose.
Don’t miss the boat.
We leverage our broad hospitality experience to bring realistic viewpoints on how wellness and other modifications / enhancements can improve your bottom line – from strategy to marketing plans and execution.
Wellness is both tangible and ephemeral.
While consumers are clearly demanding wellness engagement, it means different things to different people. Some seek immersive and transformative travel experiences that allow them to make changes in their life and how they view the world. Others are just looking for ways to maintain their fitness routine and eat healthfully while traveling for business.
Audience Matters.
We help you demystify wellness and determine its ideal place in your business that maximizes guest engagement and return on investment.
Check out our Case Studies
Parallax is a partner – not a typical agency.
Hear what others have said.
Adam has a great eye for the details big and small that make experiences unique, and his leadership has made the EVEN Hotels brand truly stand out from other hotels for the millions of customers that put health and wellness first. He has a keen instinct, knowing what to dial up and down to align with trends on the horizon and build programming that consistently exceeds the expectations of guests. Working together on Mission Wellness and other marketing partnerships, Adam’s shown himself to be an innovator, collaborator and someone who can execute to get things done.
As a consultant to the EVEN Hotels corporate brand team for three years, I watched Adam organize and lead a group of motivated business professionals through the creation and roll out of one of the “World’s Most Innovative Companies” (Fast Company, 2016). He keenly understands the importance of wellness in today’s hospitality industry and possesses a unique talent for identifying what travelers desire then efficiently shepherding those ideas from concept to reality. With his knowledge and experience accrued at EVEN Hotels and IHG, Adam is an invaluable resource and asset to any hospitality project, but especially those with forward-thinking goals and a health/wellness scope.
Focused, calculated, creative, passionate and always showing an endless amount of energy into his every project, Adam is truly a renaissance man when it comes to branding and marketing. If I were to find the perfect partner to launch an idea and bring it to life, I would look no further than Adam.
The Parallax team has aligned our team with other agencies and partners to take an owner's vision and translate it into a business proposition that is sellable and operationally feasible. I’ve been very impressed with how Adam has led multiple teams to progress various facets of a highly complex hospitality development, from marketing to group sales strategy, brand positioning, technology, ops planning, identifying agency partners, web development, and even creation of business/financial plans for secondary components of the mixed-use project. Adam’s years of industry experience have been evident. His leadership has helped to speed the project along, minimize redundant costs and set up the project for as much success as possible at launch.
I’ve known Adam for a few years now through our joint participation in the Global Wellness Institute’s Wellness Tourism Initiative. Adam is a go-getter and hospitality business strategy leader, constantly thinking about the growth of wellness tourism against the needs of travelers, regional destinations, and business owners alike. Although we literally work a half a world apart, I’ve found Adam to be an inspiring partner to lead global initiatives and bring teams together. If you are looking for help developing new programs and marketing efforts that embrace wellness, or figuring out how to bring wellness concepts to hotels and destinations, there’s no one better to call on than Adam’s team and Parallax.
Adam is one of the most capable and versatile leaders with whom I have ever worked. He has the ability to find the path to success in any endeavor, build a robust plan to follow that path, and lead a team of people to conquer it. Over the years he has build upon his vast knowledge of the hotel industry, continually adding new areas of skill and expertise. Adam’s experience in developing highly innovative brand programs, balanced with his understanding of cost and operations impacts of them, uniquely positions him to provide valuable direction to those looking to improve service or capitalize on wellness.