What We Do
innovative and profitable holistic wellness concepts
Wellness design is much more than spa design. Distinctive wellness offerings that drive guest satisfaction and revenue are grounded in unique guest experiences, touching on various facets including service, building design, food & beverage, fitness, and programming.
Think of Parallax as the “General Contractor for Wellness” for development projects. We work with developers and owners of resorts, boutique hotels, retreats, mixed-use projects, and residential communities – and everything in between – to design from the ground up, build, and execute wellness brand concepts that complement your overall brand offer, attract customers, and maximize revenue.
existing properties and brands to increase revenue through wellness differentiation
A wellness-inclusive business strategy goes a long way to help your property or brand stand out in a crowded marketplace. Just because you’re not starting from scratch doesn’t mean that you’ve missed the boat. Parallax works with existing hospitality and service brands, collections of hotels, and individual assets to bring a wellness-focused perspective to their physical spaces, services, and sales positioning.
Our extensive experience in hospitality allows us to help you look differently at your business overall, with an emphasis on wellness. Whether part of a renovation, brand refresh, or launch of a new strategic initiative, Parallax identifies cost-effective ways to take advantage of specific market- and segment-based opportunities for wellness differentiation.
retail and B2B wellness products/services for partnership and growth in hospitality
Your wellness brand is great. Parallax can help you unlock its potential by pursuing hospitality partnerships and placements to drive additional revenue and brand recognition.
From bath/beauty product lines to food & beverage products, outsourced operations/services, fitness solutions/technologies, and countless others, our deep experience in the hospitality business helps you understand the playing field and find optimal opportunities to advance your brand.