Who We Support
Real Estate & Hotel Developers
Our role to you: Wellness Thought Leader, Business Realist, and Project Champion
Consider us a General Contractor of Wellness. We help you build a strategy, and then identify and curate the optimal wellness positioning for your development project (including service, food & beverage, fitness, spa, programming, and building design). We develop budgets and projections showing the financial rewards that flow from wellness activation, and then lead execution of your concept through the realization of the project to ensure plans are met.
Architecture & Design Firms
Our role to you: Completer and Complementor of Design to Bring Money-Making Wellness Concepts to Life
While the design and soul of buildings is of course critical, we believe that guest traffic and long-term value derive from a holistic view on all the aspects of guest experience. Whether you already have clients that have retained you to design wellness-focused building projects, or you’re actively seeking to attract new business in this space, Parallax helps augment your offering by incorporating all elements of wellness strategy, addressing service, food & beverage, fitness, spa, programming, and building design.
We help you refine the design elements necessary to enable a profitable wellness-focused building project, while also helping your client (on a white-label basis or directly) define the other aspects of their offer to maximize return on their investment.
Hotel Brands, Collections & Standalone Properties
Our role to you: Hotel Business Auditor/Optimizer and Developer/Implementor of Wellness-Inclusive Growth Strategies
The needs and demands of the traveling public have changed. Of course, there’s always going to be a segment of the population that has the time and money to seek out a destination spa or other wellness vacation. But as more people emphasize wellness as a key component of their everyday lives, they’ve come to expect hotels to accommodate their well lifestyles, including for business and basic leisure trips.
We believe that brands, collections, and individual hotel properties that fail to recognize wellness as an important consideration in consumers’ selection of properties for individual and group/meeting stays will see the competition pass them by. While leveraging our hospitality expertise to evaluate the overall positioning of your brand or property, Parallax helps you define an appropriate business strategy that incorporates and optimizes for wellness throughout the guest journey. Everything we do is with an eye towards planting seeds to maximize ROI, brand market share, and hotel RevPAR.
Wellness Businesses Looking to Grow in the Hotel Industry
Our role to you: Business Advisor, Growth Strategy Developer, and Hospitality Relationship Whisperer
Although your wellness business is amazing, placing even the best products and services with hotel partners is not as easy as knocking on the door and asking nicely. Hotels (and especially those run by groups, chains, or management companies) gauge their interest in a product/service placement proposal on the uniqueness of the product/service, value-add to the guest experience, corporate business priorities, ease of implementation, profitability, and procurement relationships. And the placement is only useful to you if there’s clear potential for revenue growth, a meaningful increase in brand awareness and/or increased guest love of your brand. Parallax works with clients to position their products and services for partnerships and placements that satisfy both the hotel’s and the brand owner’s interests, maximizing the potential for success and getting deals closed.